Star Television alleged that a number of cable operators were fudging Were no clear-cut winners as Star, Sony, Zee and others vied for

Why in 2002, claims and counter-claims flew thick and fast and there Much at stake, no one is surprised at the fierce ratings war. It has over Rs 10,000 crore riding on it. Over 60 channels,ДЎ,500 hours of original programming daily and a combined viewershipД®stimated at 85 lakh - and growing, makes Indian television networkДЇrom a single channel the small screen has metamorphosed into a Stars and bigger serials became the norm of the day. Tear-jerkers and from reality shows to news. The new millennium, the viewer is king with channels dishing outД®clectic programming - from soaps to thrillers, from comedies to Transported into a world of quintillion bits of pictures and words. Little did the enthralled viewers know that they would be Unfolding week after week in the comfort of their homes.

Viewers found it hard to believe that such a powerful drama was Indian televisionвЂ™s first soap and it enthralled the entire nation. Log and then spent the entire week discussing about it. In the early eighties, viewers eagerly looked forward to watching Hum With viewers getting more and more sophisticated in their choice of programmes, channels in 2002 were leaving nothing to chance to grab their attention and the advertiserвЂ™s buck, says Never before has the small screen offered such a variety to the viewer.

Sunday serials on star plus